About us

We’ve been delivering the best travel experiences in Rome for over 90 years

Who We Are

Gray Line I Love Rome is the largest provider of sightseeing tours in the Eternal City. For more than 90 years, Gray Line has been at the center of creating and operating the best traveler experiences in Rome and surroundings. With more than 100 tours and experiences Gray Line – I Love Rome is the brand of Carrani Tours that offer activities in Rome. Founded in 1925, Carrani Tours has grown into the most well-known consumer brand for Incoming services in Italy.

We’re part of Carrani Tours which was founded in 1925 by Mr Benedetto De Angelis who wanted to provide visitors with guided tours to Rome. Carrani Tours were the second authorised tour operator and the first bus tour operator in Rome, so we think our founder would be more than happy the popularity of our pink buses.

From these early beginnings, we have built a network of tours in and around Rome, with exclusive partnerships with the Vatican Museums and Colosseum. We also provide tours to major destinations such as Capri, Pompeii, Tivoli, Sorrento, Florence, Assisi and Venice. 

In 2014 Carrani Tours was selected by the Gray Line group as its exclusive tour operator for Rome. For more than 100 years, Gray Line has been creating and operating the best traveller experiences in popular destinations around the world. This partnership makes us part of the largest provider of sightseeing tours on the planet.

The Gray Line I Love Rome Difference

There are hundreds of tour operators out there. What makes us different?

We are: 

Knowledgable: our local guides are licensed professionals that receive extensive training. With backgrounds in fields like art, history and architecture, they have a passion for sharing the best of our cities and towns. Gray Line I Love Rome tours are more than just seeing the sites. Our guides will share the history and stories that make your Gray Line I Love Rome tour a memory to last a lifetime.

Experienced: we’ve been running tours in and around Rome for almost a century. We know the best places to visit and the hidden gems. And most importantly, we take the time to find out what you, our guest, want from your tour.

Well-connected: our exclusive partnership with the Vatican museums and Skip-the-line access ensures you’ll spend more time exploring Rome’s sights and less time standing in a queue. With express access via the partner entrance, you’ll also receive special assistance and visit areas normally off-limits to the public.

Multi-lingual: our guides speak 5 languages (English, Spanish, German, French and Portuguese). Some experiences are now available in Chinese, as well. Our famous pink Hop-on hop-off bus is fitted with audio guides in 13 languages.

Flexible: we have a range of tours to suit all travelers, whether you have only one day to see the sights of Rome or are planning a longer tour throughout Italy. Our famous pink Hop-on Hop-off bus is the perfect way to see all of Rome’s main attractions.  And our high-speed train trips make it easy to visit Florence, Venice, Naples, Milan and the Amalfi Coast even if you don’t have long in Italy.

Awards and recognition

We’re proud to have won the following industry awards:

Guest reviews

But that’s just our story. Travel is about your experience, so here’s what some of our guests have said about touring with Gray Line I Love Rome.

“Matej was an excellent guide, able to guide us through the annals of Rome He was an avid shade-acquirer which was beneficial to those who require shade to enjoy their tours. I personally would never throw shade on Matej, as he was a shining light on our day. 10/10.”

– Matt P. | Grayline I Love Rome 

“Pompeii is a fantastic place with an incredible story; a must-see for anyone visiting Rome! The tour leaves early in the morning and includes a hotel pick-up. You will be offered a panoramic tour of Naples with a splendid view of the sea and Mount Vesuvius. The next is a delicious lunch of pizza with drinks and desserts, so it’s in Pompeii. The tour itself is super informative: you’ll learn everything you always wanted to know and more! Later you will have free time to buy souvenirs or enjoy an ice cream. Return to Rome around 8:00 pm, you will need to find your way back to your hotel. I had no problem calling a taxi. If you love ancient history, this tour is for you!”

– Ashley | One Day Tour to Pompeii Ruins from Rome | Canada

“I’ve taken other cooking courses in Rome over the years, but this one far surpasses anything I’ve ever taken before. The variety of foods prepared, three pastas, meats, vegetables, and desserts were not only varied but delicious and the chef was extremely attentive. You start out by going to the market and deciding what you want to eat, and then everything is purchased and we walk back to a luxurious place to cook. This is a wonderful course to take. The location is not just an apartment but a real cooking school and the setting is outstanding. Well worth the time and modest cost.”

– Jerry | Small-Group Cooking Lessons in Rome | New York, USA

We’re ready to welcome you to Rome

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Contact Gray Line - Love Rome's Team


+39 06 474 2501


[email protected]